IN YOUR OWN WORDS, WHAT WAS THE REASON BEHIND BORIS FX ACQUIRING GENARTS? WEREN’T THEY COMPETITORS? In 2014, we merged Mocha with our product family, and integrated it into our Boris Continuum package.īoris FX after Imagineer Systems merger. This spurred our interest in the Academy Award-winning Mocha product. By that time, our products included motion tracking, masking, and roto. Around the same time, we acquired Final Effects Complete, the venerable After Effects filter package, originally created by Cycore, the Swedish developer. The opportunity to reconnect with that part of the market was very exciting to me. In 2005, Boris FX purchased Media 100, the very company where I started my NLE development career. It was included with all FCP versions up to version 7.
#Mocha pro premiere pro generator
In early 2000, we signed a deal with Apple’s emerging Final Cut Pro editor to supply the title generator called Boris Title 3D. We transitioned from basic DVE and transitional effects to motion graphics, text, and 3D. The company quickly grew, expanding into Avid and many other systems of that era. I won Best in Show at MacWorld Boston, 1995, for a DVE plugin package that supported Adobe Premiere and Media 100. It was a thrilling experience.Ī couple of years later I started Boris FX, the first NLE plug-in company. We brought the working prototype to NAB Show in Las Vegas, 1993, where we demonstrated accurate playback of NTSC video on a Macintosh hard drive. I had my first introduction to digital video in the early nineties while working on the initial release of the M100 NLE system. TELL US ABOUT YOURSELF, YOUR HISTORY, AND YOUR JOURNEY TO BECOME THE CEO OF BORIS FX. YOU’VE HAD A LONG CAREER AND PLAYED A LEGENDARY ROLE IN THE PLUG-IN INDUSTRY. If a plug-in is done right, the user benefits by having more time to be creative. Boris FX himself, Boris Yamnitsky, CEO, shares the vision behind Boris FX and the beginning of the visual effects plug-in industry, and answers questions like what’s new in Continuum 11 and Sapphire 11, which product should I buy, and which products include Mocha integration in this Premiere Bro interview. THE STORY BEHIND BORIS FX, HOW THE IMAGINEER SYSTEMS AND GENARTS MERGERS BENEFIT USERS, AND WHAT’S NEW IN CONTINUUM V11 AND SAPPHIRE V11.